Sov godt min lille skat
Da vi skulle indspille vores album med godnatsange, havde vi selvfølgelig en liste af sange, som vi selv husker fra vores egen barndom og sange, som vi selv har sunget for vores egne børn. Men alligevel spurgte vi ud på Facebook – for vi oplever altid, at det kommer der noget nyt, overraskende og inspirerende ud af.
Og rigtig nok. Vi fik mange hundrede svar, og der var nogle sange, vi ikke kendte så godt, som gik igen. Én af dem var "Blobs Godnatsang", og den er sidenhen gået hen og blevet en af vores absolut yndlingssange.
Gode tips til en god putterutine
- Content. Provide useful, educational and entertaining content. Present information based on your product offering and customers’ problems or needs.
- Context. While your end goal is to sell, consider the context of your blog posts. Here, you’re a tour guide through your firm’s extended offering – not an auctioneer. Your job is to show readers how to use your firm’s products.
- Commerce. Once you’ve given your readers useful information in a meaningful setting, they may be interested in actually plunking down their credit card. Unfortunately, here’s where many business blogs stop. Blog editors, familiar with their company’s e-commerce site and how to find specific products, can assume readers innately know how to find the product or have the motivation to track it down. Don’t get me wrong. Some very small percentage of prospects will to go extreme efforts to find the product. Unfortunately, the rest will just leave or worse go to your competitor.
Ways to convert your traffic to sales
To make your blog an effective sales machine, integrate your product into your content in a way that doesn’t scream BUY, BUY, BUY. Here are five steps to provide relevant information and eye-candy to lure readers in and help convert blog posts to sales receipts.
Provide useful, relevant information. Show prospects how to use your product, give them instructions or how-tos, and/or entertain them.
Showing making procedure is a good way to guarantee product quality
Make it easy to buy by eliminating stumbling blocks to purchase. Don’t assume customers know which item you’re talking about in your post. Provide a link directly to the product page or just link the product to your blog so they can buy if they want. If it relevant give readers more than one way to get to the product.
Recommend relevant products in this section
Include a variety of different forms of content. Photographs and videos are particularly important because readers tend to be visual and want to see your product in action.
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